What is a Fresh Scent in Perfumery? Perceptual Freshness is Correlated with Substantivity by Manuel Zarzo

Neutralizing Odors In Commercial Environments

The goal of scent removal is the neutralization of the offending odor. Bad odors, can translate into lost business.   Odor ...

The nose as a tool for sexual stimulation

In 1995, Hirsch conducted a study of 31 Chicago men ages 18 to 64 asking them to smell 46 odors and combination scents, including perfumes and ...

Why use Aroma Marketing

Scent marketing is the power to tap into human behavior through the sense of smell.   Savvy hosts use various smells in an attempt to ...

Pros and cons of scent solutions

Atomizer Operates without water or a carrier oil. (NEVER ADD WATER). Does not heat the essential oils, uses cold air atomizer. The aroma oil ...

The smell report facts

Mental Health Schizophrenics, depressives, migraine sufferers and very-low-weight anorexics often experience olfactory deficits or ...